Pride is Power
In 2023, I had the opportunity to design the shirts that would represent IBM at Austin Pride. There was lots of exploration, conversation, and collaboration along the way. We landed on a design that represented IBM’s stance on diversity, equity, and inclusion, as well as the power we can wield when we come together to celebrate who we are. Here are a few snapshots of that journey.
Direction
We explored several directions, drawing inspiration from popular shirt styles and current corporate campaigns along the way.
Inspiration
We ultimately chose a repeating pattern design. The statement was clear - pride is power & IBMers are proud.
Existing visuals that inspired me along the way
The Winner
My personal mantra as I moved through designs
Designs
From streetwear to retro-inspired to color-blocking, the design iterations were endless. Here are some of my favorites that made the final few.
